Lottery Revenues – Why Are They So Popular?


When we buy a lottery ticket, we are paying a fee to a government in exchange for the opportunity to win a prize of unknown value. The prize money may be a cash sum or goods, services, and even a life-style. The prizes are usually awarded based on a drawing of all tickets purchased, with the winners determined by chance. Although the chances of winning are very low, there is a strong demand for lotteries, and their revenues have grown rapidly since they were first introduced. However, revenue growth has leveled off and is now beginning to decline, leading to a series of innovations to attract new players and keep existing ones.

The first state lotteries were little more than traditional raffles, with the public purchasing tickets for a future drawing often weeks or months away. But innovation in the 1970s led to an explosion of “instant games” with much lower jackpot amounts, but higher odds of winning – on the order of 1 in 4. The public responded in droves and the industry has never looked back.

People like to gamble because they are inexplicably drawn to the chance of becoming rich, and this is what lottery marketers know. They also understand that they are selling a fantasy of instant wealth in a time of limited social mobility, and they know that the large-scale publicity of jackpots and other supersized prize money makes for a powerful sales pitch.

Another factor that drives lottery revenues is a sense of social obligation, as states and cities feel pressure to support local projects. These include public buildings and infrastructure, educational institutions, health care facilities, and even sports arenas. Lottery proceeds are seen as a way to help fill these gaps without raising taxes and other forms of direct taxation. In fact, the popularity of lotteries has little to do with a state’s actual fiscal conditions, as most of the states that have adopted them have enjoyed broad public approval regardless of their budgetary position.

In addition, many states have developed a system of “sin taxes” on vices like alcohol and cigarettes to raise money for other purposes. Some of the same arguments used to justify these taxes are also used in favor of lotteries, although they are not nearly as persuasive as they are for sin taxes.

Lottery critics have focused on two issues, the problem of compulsive gambling and the regressive impact on poorer populations. Both are valid, but they miss the larger point: The state should be focusing on the provision of essential public services and not on encouraging vices that increase the price of basic necessities for its residents.

Whether or not the lottery is a good idea, the fact is that most people do play it, and they are doing so at a significant cost to their own well-being. They are spending over $80 Billion a year, which would be better spent on creating emergency funds or paying off credit card debt.